Industria 4.0 y desempeño de las  PYMES en economías emergentes: un  análisis comparativo de los modelos de  negocio B2B, B2C y B2G

Rodrigo Ortiz; Cristián Geldes; Mauricio Castillo-Vergara

doi:10.11565/oe.v1i208.610

Autores

Rodrigo Ortiz Facultad de Economía y Negocios , Alberto Hurtado University
Cristián Geldes Facultad de Economía y Negocios , Alberto Hurtado University
Mauricio Castillo-Vergara Facultad de Economía y Negocios , Alberto Hurtado University

DOI:

https://doi.org/10.11565/oe.v1i208.610

Palavras-chave:

Indústria 4.0, PMEs, Modelos de Negócio, Economias Emergentes, Transformação Digital

Resumo

O estudo avalia os efeitos das tecnologias da Indústria 4.0 sobre o desempenho das pequenas e médias empresas (PMEs) chilenas, analisando uma amostra de 536 organizações e diferenciando os modelos de negócio B2B, B2C e B2G. Os achados demonstram que o impacto tecnológico não é uniforme: as tecnologias de base (nuvem, big data) melhoram significativamente o desempenho nos modelos B2B, ao passo que as tecnologias front-end (IA, robótica) impulsionam as empresas B2C. Em contraste, as restrições institucionais nos ambientes B2G neutralizam os ganhos derivados da adoção digital, sugerindo a necessidade de políticas públicas diferenciadas

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