Corporate Social Responsibility
Image Is Not Everything
DOI:
https://doi.org/10.11565/oe.vi47.271Keywords:
CSR, Corporate Social Responsibility, corporate imageAbstract
Firms embrace Corporate Social Responsibility through annual and sustainability reports that are widely disseminated to external audiences. Yet little or nothing is known about the social responsibility involved in their internal management. Companies increasingly adhere on a voluntary basis to the concepts and measures put forward by Corporate Social Responsibility (CSR). Its most typical expression is the sustainability report, a document the firm seeks to circulate as widely as possible. There are signs, however, that suggest the coexistence of two inconsistent realities. Continue reading...
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